wooden table. top view

We’re now in the 4th quarter…the seasonal items are everywhere encouraging purchasers to think and plan ahead before December. Do you know how to create marketing seasoned to G.I.V.E.? Every year businesses must deal with seasonal challenges in marketing, and Tucson is no different. But in our community, the demographics change according to the seasons: right now the UofA students are back, Snowbirds are beginning to arrive and the Gem Show is coming quickly next year. Are you ready to make a change in your digital business strategy now to develop momentum into 2018?

My question to you: Do you have a Creative Marketing Idea to encourage business growth with sustainability?

Becoming a Leader in your market takes time and preparation establishing your general marketing and communication to clients. But ‘what if’ you could decide to do something different this year in support of your business goals? As a Marketing Guide, I want to encourage you to add fun to your way of serving your customers. Let’s create a campaign together with your staff to implement and hopefully G.I.V.E a lasting impression!

G.enerate a new item to hand your clients that they can utilize all year long

I.dentity is the goal to demonstrate your individuality as a business

V.alue is established through excellence in service so remind them of your credibility

E.ffectively communicate through social media and get your business on their mind

Developing new strategies is important and it’s not too late to change the plan! Technology has allowed me to integrate my strength as an expert in print media to full on marketing through digital strategies. Consider all your areas of expertise as a Leader in your industry; it’s a critical step before you move forward with a seasonal promotion. New methods of social media will allow you to capture the biggest potential target possible AND excite your current client base!

Ask yourself a few questions:

  1. Are my existing clients thinking of using my business or product this last quarter of the year?
  2. What have I done lately to add creativity to my public awareness?
  3. Do my business goals allow for flexibility in marketing elements that will work well in different seasons of focus?
  4. Is my business strategy relevant to the needs of potential clients as well as current ones?
  5. Is there anything holding me back from moving forward with expansion of business through social media?


Find an expert in marketing who understands your business needs. Then create a strategic campaign that will generate consistency into 2018. Turn this new G.I.V.E. you produce into an innovative tool along with social media to bring success for multiple areas in your business. Work with your team because there is much to learn. Begin to take effective steps to set your business into new forward momentum that is definitely needed today. Let’s have a great time together as we create a seasonal G.I.V.E. that can become a new effective first impression!


Suzette Howe is a Marketing Guide and Founder of www.ShowUhow2.com, a unique How2Team™ of professionals who partner with you to design strategic solutions and host ShowUeducation™ classes, offering all aspects of Full Service Marketing.