Make your business more effective by developing the right team for marketing


Being a business owner for more than 24 years, I continue to develop an effective team of influential people to engage with for multiple projects. Tucson has grown significantly to include many wonderful business-minded professionals to connect with for success. Some say we are stuck in a small city structure while others who come here say there is so much potential. What do you believe? Are you utilizing others in your circle of influence to establish a team and develop business capital?

If a collective knowledge of individuals in an organization or society is called ‘intellectual capital’, then we are certainly beginning to see that developed in Tucson. There is a continuous flow of new people and businesses moving here to change the financial potential and employment opportunities within our community.

A growing sector of business owners are starting to expand relying on technology to market their business. When we add face to face relationships with accomplished professionals who design strategic digital solutions, together we can create a combination that is non-stoppable. There are numerous options for collaborative work with others, but I recommend you focus on the highest priorities in your business to create the right team for your business marketing.

How can you develop the right team for marketing your business?

1) Establish new contacts with experts on mobility as communication – there are many ways to communicate to your leadership staff, employees and your clients. Are you utilizing experts in technology and social media to enhance your competitive advantage?

2) Collaborate with business leaders who use social media – wisdom from long term business success paired with the creativity of new technology is a definite advantage. Have you utilized lead staff in your office or professionals in digital marketing to create business marketing or advertising campaigns that attract clients who utilize social media?

3) Discover who your real target is – your clients create business success but are you reaching them through digital marketing for additional opportunities they may create through strategic referrals?

4) Develop a strategic plan for future structure – flexibility will be an amazing benefit as we make progress in our business model into the future; do you have someone you trust to help you develop a new level of details in management and technology to accomplish this?

Not all business owners or high level leaders consider themselves as visionaries. But in the midst of chaos, who are you counting on to press forward and connect with in order to accomplish your business goals? Creating a vision for your business future can be an enjoyable experience when you can depend on other experienced professionals to join you in the process. Developing the real purpose of each marketing element for your business is worth investing time and finances accordingly in order to streamline your efforts for effectiveness.

Bring other experts who offer complete customized marketing solutions into your business to work with your team. It’s much better to design a strategy that will be impactful and allow you and your staff to enjoy the process of implementation together for long term results. Sometimes business owners may think they don’t have time or finances to develop those resources. But I’m encouraging you to discover some new connections today that may allow you to develop additional intellectual capital and have fun learning in the process! That’s thinking about marketing as a TEAM and it is indeed an exciting journey!


Suzette Howe is a Marketing Guide and Founder of, a unique How2Team™ of professionals who partner with you to design strategic solutions and host ShowUeducation™ classes, offering all aspects of Full Service Marketing.