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It’s the 4th quarter…you’re wondering how to grasp the ball and run for a touchdown before December but your team is worried about their daily tasks so they miss the handoff? Every year businesses must deal with seasonal challenges in marketing, but Tucson is different because we’re running in the desert! Our community demographics change according to the seasons: right now the UofA students are back, Snowbirds are beginning to arrive and the Gem Show is coming quickly next year. Are you ready to make a change in your business strategy now to develop momentum into 2018?

My question to you: Do you have a Communication Plan and Strategy for Business Growth with Sustainability?

Becoming a Leader in your market takes time and preparation establishing your general marketing and communication goals. But ‘what if’ you decide to do something ‘radically quick and risky’ in support of your business goals? I’m personally working with a wonderful Business Consultant and Coach who is really adding so much fun to my game. We are creating a campaign together for small businesses to implement and hopefully run all the way to the bank with financial increase!

Developing new strategies is important and it’s not too late to change the play! Technology has allowed me to integrate my strength as an expert in print media to full on marketing through digital strategies and have a great time learning new game plans! Consider all your areas of expertise as a Leader in your industry; it’s a critical step before you move forward with new methods of social media so you can capture the biggest potential target possible.


Here are a few questions to ask yourself:

  1. What have I done lately to add creativity to my public awareness?
  2. Do my business goals allow for flexibility in marketing elements that will work well in different seasons of focus?
  3. Are my existing clients thinking of using my business or product this last quarter of the year?
  4. Is my playbook relevant to the needs of potential clients as well as current ones?



Have a great conversation with a Coach or Consultant who understands your business needs and can create a game plan that will create consistency into 2017. Turn social media into an innovative tool to bring success for multiple areas in your business. Bring other experts who offer complete customized marketing solutions into your business to work with your team. There is much to learn; moving into position out of a stressful huddle is not easy and many feel the same way I did. Start checking into some classes, take small effective steps that are going to set your business into new forward momentum needed today; let’s run together and have fun while we learn and grow!


Suzette Howe is a Marketing Guide and Founder of www.ShowUhow2.com, a unique How2Team™ of professionals who partner with you to design strategic solutions and host ShowUeducation™ classes, offering all aspects of Full Service Marketing.