Tax Day YAY or NAY

Are you a business owner that accomplished your goals this year? Tax time often reveals our need to revise the ‘Game Plan For Success’. Did you have to purchase new technology this year? As technology continues to advance dramatically with the need for updated equipment and programs, we now also have to consistently learn new skills on social media to market our business because everyone is online with digital access. I’m working with a team to assist my clients in this educational transition and most just want to know what can be done to change the odds of ‘winning the game’. Many are wondering how to change the ‘rules of the game’, take back more control in their field of expertise and make more money.

My question to you is: Did you make changes in your digital strategy throughout the year to make YOUR business name better known?

Whether you are the business owner OR you are the employee that works for a company, YOU HAVE GREAT POWER FROM WITHIN! There are many options you have when you open the door for social media. The financial benefits can be tracked so that you revise your goals, work them into your schedule, and serve everyone on your team by increasing business revenues. That means a potentially better Tax Day for everyone!

If you’re the Owner:

You work hard to make all the business decisions; you certainly have your hands full of responsibility! Did you know that you could bring an expert INSIDE to help you get the word out through digital marketing and grow your business? Standard operating procedures and technology have changed to such a degree that many small to medium business owners are capitalizing on creative ways to accomplish tasks they formerly had to hire an agency to do. Marketing and social media can be handled with efficiency and effective results because the demand can be focused and customized by the expert provider. Your in-house staff can be trained to handle this focus as well to increase company growth with a minimal investment. It’s a win/win situation for all the individuals involved.

If you are the Employee:

You may be fortunate to work for a company who handles its own marketing, and you know it’s challenging because you see competition around you everywhere! Did you know that you could start now to become a Rock Star by learning how to share positive posts and reviews or stories about your company in all of your social media too? This is a new trend some companies are utilizing because as one of their employees, you can become a better asset with potential salary increases too!


 I’m sure you realize that knowing what to do and when are two very precious strategy confirmations that everyone needs. Utilizing your staff to the best of their abilities takes determination in leadership through relationships; perhaps it’s time for a team meeting with your key staff to consider creative ideas for marketing. Develop deeper learning skills through classes so you can apply what is necessary to increase everyday business through digital marketing. Connect with a local expert in your area and begin to take charge. Don’t let another year go by without analyzing your ‘Game Plan for Success’. Your organization can streamline the resources you have already developed plus increase the ones you may need in order to experience more financial success and win the game! Let’s team together and hit the ball out of the park!


Suzette Howe is a Marketing Guide and Founder of, a unique How2Team™ of professionals who partner with you to design strategic solutions and host ShowUeducation™ classes, offering all aspects of Full Service Marketing.