Tax Day YAY or NAY

Those of us that are business owners may be scrambling to get everything in line, added up, and accounted for so that we can submit our entire year of success as YAY, or not so successful NAY. The rest of working adults wait upon their W2s to arrive so they can see how they did last year and submit their detailed information knowing little can be done to change their odds of ‘winning the game’. Many are wondering how to change the rules of the game, take back more control in their field of expertise and make more money.

 My question to you is: How do you work throughout the year to make YOUR company better?

Whether you are the business owner OR you are the employee that works for a company, YOU HAVE GREAT POWER FROM WITHIN! There are many options you have when you open the door for social media. The financial benefits can be tracked so that you revise your goals, work them into your schedule, and serve everyone on your team by increasing business revenues.

If you’re the Owner:

You work and make all the business decisions; you certainly have your hands full of responsibility! Did you know that you could bring an expert INSIDE to help you get the word out through digital marketing and grow your business? Standard operating procedures and technology have changed to such a degree that many small to medium business owners are capitalizing on creative ways to accomplish tasks they formerly had to hire an agency to do. Marketing and social media can be handled with efficiency and effective results because the demand can be focused and customized by the expert provider. Your in-house staff can be trained to handle this focus as well to increase company growth with a minimal investment. It’s a win/win situation for all the individuals involved.

If you are the Employee:

You are fortunate to work for a company who handles its own marketing, and you know it’s challenging because you see competition around you everywhere! Did you know that you could start now to become a Rock Star by learning how to share positive posts and reviews or stories about your company in all of your social media too? This is a new trend some companies are utilizing because as one of their employees, you can become a better asset with potential salary increases too!


 I’m sure you realize that knowing what to do and when are two very precious strategy skills that everyone needs. Connect with a local expert in your area and begin to take charge. Develop deeper learning skills through classes so you can apply what is necessary to increase everyday business through digital marketing. Your organization can streamline the resources you have already developed plus increase the ones you may need in order to experience more success and win the game! Let’s team together and hit the ball out of the park!

Suzette Howe is a Marketing Guide and Founder of, a unique How2Team™ of professionals who partner with you to design strategic solutions through ShowUeducation™, offering all aspects of Full Service Marketing.